Women's Sport in Numbers
this is a great bit of copy about how we know that the game is overlooked, and maybe the numbers would be better to tell the story?
In the last 28 days….
17.8M
Women in England participated in sport at least twice.
77%
of England’s female population participated in sport at least twice.
90%
of girls aged 11-15 participated in sport at least twice.
59%
of the UK population have an active interest in women’s sport – that’s a potential market of
24 million people.
% of demographic that is made up of women
During the 2018
Winter Olympic Games
% of articles and media coverage
Put that into perspective
compared to the last 100 years...
“My motto has always been that you can’t say, ‘Oh, it won’t happen to me.’ You have to say, ‘That can happen to me.’ So always be aware that things can happen.”
Venus Williams
Champions keep playing until they get it right.”
Billie Jean King
“Courage, sacrifice, determination, commitment, toughness, heart, talent, guts. That’s what little girls are made of; the heck with sugar and spice.
Bethany Hamilton
“If you don’t love what you do, you won’t do it with much conviction or passion.”
Mia Hamm
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Women’s Sports Media Ltd, 3rd Floor, 86-90 Paul Street, London, EC2A 4NE
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